Who Is My Audience?

Ever since I started talking about writing and publishing my book, people have been asking me, “who is your audience?”  Those in the communication and marketing worlds have asked it a little differently, “who is your target market?”  I have given this question considerable thought, as the success of marketing hinges on answering it well.

The good news and bad news is that the audience for The Can Do Chronicles is “everyone”!

shutterstock_121223353On many levels, this is not just good news but GREAT NEWS because it really is a book that everyone can relate to. Gratitude + Hope = CAN DO. Not many books can say that they have such a universal message. For example: there’s CAN DO for married couples, for job seekers, for ministry folks, for corporate project teams and for people dealing with illnesses (theirs or others), to name just a few. And, every bit as valuable, there is CAN DO for people who just need a little inspiration to help build a better life.

The bad news is that it makes marketing a bit tricky!  Dear World… Hi Everyone…hmm… a bit overwhelming, if now a bit pretentious!  That is where having a blog comes in handy. Starting in tomorrow’s blog, I will spend time focusing on several specific audiences with their own CAN DO messages and applications. I am going to start with CAN DO for nonprofit organizations, a topic most dear to my heart. And timely, with the impact of reduced funding and now the government shut down. Several folks have suggested I start with Congress. I have replied, using an old military saying  that is also used often in the nonprofit sector: the difficult we do immediately; the impossible takes a little longer.

I want to end this blog on a more serious note. In the book, I shared my personal ten beliefs that form the core of CAN DO and have become an anchor of hope in my life. The first of these beliefs has great universal application for the “everyone” audience.

The core of CAN DO is an honest and realistic “attitude of gratitude.”

shutterstock_104594060Gratitude is the fairest blossom which springs from the soul. Henry Ward Beecher 

Gratitude to gratitude always gives birth – Sophocles

Gratitude is at the very center of how we learn and grow. Even in our darkest moments, each of us can find one thing to be grateful for. The sunrise. A friend, new or old. A grandchild. Hot coffee. Cold milk. A favorite song. A special memory.  In the world of CAN DO, gratitude is the most important ingredient in taking the “but” out of “yes, but.”   That is why it is the first belief on my list.

I am grateful for the opportunity to share my CAN DO message with so many wonderful people, ones I already know and ones that I have yet to meet.

Have a great week!


6 thoughts on “Who Is My Audience?

    • Sorry that I am so slow on the comments – it has been a while since I checked! And, I am working on the audience issue at this moment in preparation for the launch of the paperback edition of The Can Do Chronicles – stay tuned for more posts about it!

  1. It’s amazing to pay a quick visit this site and reading the views of all colleagues regarding this piece of writing, while
    I am also eager of getting experience.

  2. Hey there! This is my first comment here so I just wanted to give a quick shout out
    and tell you I really enjoy reading through your articles.
    Can you recommend any other blogs/websites/forums that go over the
    same subjects? Thank you!

  3. Hi there, just became alert to your blog through Google, and found that it is truly informative.

    I am gonna watch out for brussels. I’ll appreciate if you continue this in future.
    Many people will be benefited from your writing.

  4. Hello there I am so grateful I found your webpage, I really found you by mistake, while I was researching on Yahoo for something else,
    Nonetheless I am here now and would just like to say cheers for a remarkable post
    and a all round entertaining blog (I also love the theme/design), I don’t have time to
    go through it all at the minute but I have saved it and also added your
    RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up
    the superb job.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s